Liberty Mutual — UI Design System

Contributed as visual and web designer on Accenture's RFP response for Liberty Mutual's IT and Data Optimization engagement, helping bring in $46M in revenue against a field of established consulting competitors.

Liberty Mutual's IT and Data wing had a heavy competitive presence from other consulting firms, putting Accenture at a disadvantage. Winning the deal meant delivering a genuinely cohesive, top-tier response package — not just competent work.

I led research into the Liberty Mutual board's priorities, then shaped the response's core concept and tagline — "Your path to progress: a simpler approach to a world of value" — built to speak directly to their two core needs: IT optimization and a data-driven business model.

Before production, I built a clean design system to keep every deliverable visually consistent — critical given the number of assets and contributors involved.

From there I led daily wireframing, prototyping, and testing, presenting iterations to the sales and marketing team for feedback until the final response — a responsive website and PowerPoint presentation — was ready to ship.